PINCH YOURSELF BLOG

Why authentic communication is like learning to downhill ski

Part of the Effective Communication series from Pinch Yourself Communication

Does the thought of standing on stage telling confessional stories that bare all about yourself seem as scary as hurtling out of control down a mountain on skis?

No problem. Because that’s not really the point of authentic communication.

However, if you are apprehensive about sharing personal stories, this article looks at why treating it like learning to ski may help you get over your initial hesitation. Continue reading “Why authentic communication is like learning to downhill ski”

Three tips for people starting their career in communication

The prospect of meeting with intern candidates this month has had me thinking about what advice I would give to someone who is about to embark on a career in corporate communication.

There are many possible pieces of good advice worth sharing – and I’m interested to hear what you would add to the three I’ve focused on in this article.

Continue reading “Three tips for people starting their career in communication”

5 steps to help transform communication from a cost centre to a value centre

I was delighted to be asked to contribute an Australian perspective for the Public Sector Digital Engagement World Tour held by Granicus. The tour stopped in Birmingham last week and has dates in the United States and United Kingdom through to December. Search #govtour17 on Twitter to join the conversation and find out more.

In sharing my experience leading communication teams through significant budget cuts, I will talk about what I learned about the need to shift communication (corporate affairs) from a ‘cost centre’ to a ‘value centre’ and five things that can help move the function up the value curve. Continue reading “5 steps to help transform communication from a cost centre to a value centre”

The good news about developing a business communication strategy

Part of the Effective Communication series from Pinch Yourself Communication

If you think you’re too busy to develop a communication strategy, here’s some good news.

A well-crafted strategy ultimately will save you time doing communication activities that aren’t adding the most value for your business, giving you back some hours to focus on what’s most important.

Continue reading “The good news about developing a business communication strategy”

6 reasons two-way communication remains vital in the social media era

Part of the Effective Communication series from Pinch Yourself Communication

There’s something about technology that makes it easy for business people to default to broadcasting messages rather than seeking a conversation.

There is a more effective way to get results from both internal and external communication and we’re going to look at six reasons why two-way conversation should be part of your approach.

Continue reading “6 reasons two-way communication remains vital in the social media era”