Dialogue

5 steps to help transform communication from a cost centre to a value centre

I was delighted to be asked to contribute an Australian perspective for the Public Sector Digital Engagement World Tour held by Granicus. The tour stopped in Birmingham last week and has dates in the United States and United Kingdom through to December. Search #govtour17 on Twitter to join the conversation and find out more.

In sharing my experience leading communication teams through significant budget cuts, I will talk about what I learned about the need to shift communication (corporate affairs) from a ‘cost centre’ to a ‘value centre’ and five things that can help move the function up the value curve. Continue reading “5 steps to help transform communication from a cost centre to a value centre”

The good news about developing a business communication strategy

Part of the Effective Communication series from Pinch Yourself Communication

If you think you’re too busy to develop a communication strategy, here’s some good news.

A well-crafted strategy ultimately will save you time doing communication activities that aren’t adding the most value for your business, giving you back some hours to focus on what’s most important.

Continue reading “The good news about developing a business communication strategy”

6 reasons two-way communication remains vital in the social media era

Part of the Effective Communication series from Pinch Yourself Communication

There’s something about technology that makes it easy for business people to default to broadcasting messages rather than seeking a conversation.

There is a more effective way to get results from both internal and external communication and we’re going to look at six reasons why two-way conversation should be part of your approach.

Continue reading “6 reasons two-way communication remains vital in the social media era”

A good reputation starts from inside your business

Part of the Effective Communication series from Pinch Yourself Communication

Building and maintaining a good reputation is important to every business – and it starts with the internal health of your organisation.

Reputation is sometimes mistakenly regarded as something that’s added on later and reputation management as the exclusive domain of external communication – the media or public relations team.

Continue reading “A good reputation starts from inside your business”

Introducing the Effective Communication series

This is the first piece in a new series from Dialogue – the Pinch Yourself Communication blog – about the inputs and outcomes of effective communication.

We all know what good communication feels like when we experience it – and conversely, how it comes across when it’s poorly executed or not so well thought through.

So what goes into ensuring your communication is effective and what does effective communication deliver? Continue reading “Introducing the Effective Communication series”