PINCH YOURSELF BLOG

Why Pinch Yourself?

That’s a question I’ve often been asked since Pinch Yourself Communication was launched, so here’s the story behind the name and some of the core beliefs it’s based on…

It was the lowest point in my career. In a moment when I found myself ejected from a redundant global executive role and suddenly unemployed, I needed to find the right name for a personal blog to let me share my story. Continue reading “Why Pinch Yourself?”

Five ingredients to build influence

Human resources and wellbeing coach Angela Erle is the first to admit that when she started posting pictures of her cooking to Instagram, the shots weren’t very good.

In fact, she says they were terrible, particularly when compared to the pictures she produces now, thanks to a professional food styling course she put herself through.

“I would take photos of food on a plate and I knew it tasted good, but it didn’t look very good,” Ange said, laughing as she shared a ‘before’ picture.

Images courtesy of Eat Live Be Well

Ange studied a Certificate II in Commercial Cookery and ran her own catering business, Little Red Hen, for over two years, so she knows what she’s talking about when it comes to food.

She recently launched her cooking and wellbeing business, Eat Live Be Well in Melbourne and is a client of Pinch Yourself Communication. Ange generously shares her experiences getting started as part of our look at the rise of influencers and what it takes to become an influencer.

Continue reading “Five ingredients to build influence”

Cutting all jargon is essential to effective communication, or is it?

Part of the Effective Communication series from Pinch Yourself Communication

It’s a widely-accepted rule of communication that when you speak in jargon, you may exclude or isolate people, fail to be understood or come across in a way that’s disengaging.

But are there any occasions when a bit of jargon doesn’t hurt, or in fact, where it could actually help make communication more effective?

Continue reading “Cutting all jargon is essential to effective communication, or is it?”

How to rethink 3 concerns that hold back storytelling for business

Part of the Effective Communication series from Pinch Yourself Communication

Most human beings have a natural desire and ability to tell stories – right up until the moment they step in to a business environment, it seems.

When we meet with friends and family over coffee or a meal we automatically share stories about things that have happened to us since we last caught up. Yet in business, bland corporate speak can often prevail.

So why this blockage in the office and how can we overcome it to harness the power of storytelling for business?

Continue reading “How to rethink 3 concerns that hold back storytelling for business”

Why authentic communication is like learning to downhill ski

Part of the Effective Communication series from Pinch Yourself Communication

Does the thought of standing on stage telling confessional stories that bare all about yourself seem as scary as hurtling out of control down a mountain on skis?

No problem. Because that’s not really the point of authentic communication.

However, if you are apprehensive about sharing personal stories, this article looks at why treating it like learning to ski may help you get over your initial hesitation. Continue reading “Why authentic communication is like learning to downhill ski”