PINCH YOURSELF BLOG

Why Pinch Yourself?

That’s a question I’ve often been asked since Pinch Yourself Communication was launched, so here’s the story behind the name and some of the core beliefs it’s based on…

It was the lowest point in my career. In a moment when I found myself ejected from a redundant global executive role and suddenly unemployed, I decided to share my story and I needed to find the right name to call my personal blog. Continue reading “Why Pinch Yourself?”

How to rethink 3 concerns that hold back storytelling for business

Part of the Effective Communication series from Pinch Yourself Communication

Most human beings have a natural desire and ability to tell stories – right up until the moment they step in to a business environment, it seems.

When we meet with friends and family over coffee or a meal we automatically share stories about things that have happened to us since we last caught up. Yet in business, bland corporate speak can often prevail.

So why this blockage in the office and how can we overcome it to harness the power of storytelling for business?

Continue reading “How to rethink 3 concerns that hold back storytelling for business”

Why authentic communication is like learning to downhill ski

Part of the Effective Communication series from Pinch Yourself Communication

Does the thought of standing on stage telling confessional stories that bare all about yourself seem as scary as hurtling out of control down a mountain on skis?

No problem. Because that’s not really the point of authentic communication.

However, if you are apprehensive about sharing personal stories, this article looks at why treating it like learning to ski may help you get over your initial hesitation. Continue reading “Why authentic communication is like learning to downhill ski”

5 steps to help transform communication from a cost centre to a value centre

I was delighted to be asked to contribute an Australian perspective for the Public Sector Digital Engagement World Tour held by Granicus. The tour stopped in Birmingham last week and has dates in the United States and United Kingdom through to December. Search #govtour17 on Twitter to join the conversation and find out more.

In sharing my experience leading communication teams through significant budget cuts, I will talk about what I learned about the need to shift communication (corporate affairs) from a ‘cost centre’ to a ‘value centre’ and five things that can help move the function up the value curve. Continue reading “5 steps to help transform communication from a cost centre to a value centre”

The good news about developing a business communication strategy

Part of the Effective Communication series from Pinch Yourself Communication

If you think you’re too busy to develop a communication strategy, here’s some good news.

A well-crafted strategy ultimately will save you time doing communication activities that aren’t adding the most value for your business, giving you back some hours to focus on what’s most important.

Continue reading “The good news about developing a business communication strategy”