Season’s Greetings

Thanks for being part of our year this year – we value being connected and part of the conversation with you.

We hope you enjoy the festive period, whatever your traditions may be, and that it’s a happy, safe and restful time for you, your family and staff.

We’re closing from 21 December to 1 January 2018, reopening on Wednesday 2 January.

Wishing you a happy and successful year in 2019. We look forward to discussing effective communication with you then.

Best wishes

Gold, Silver and Bronze for Communication Excellence

Smart and creative communication approaches which helped break down workplace stigma around mental health have earned Mairi Barton, of Pinch Yourself Communication, and client Ambulance Victoria recognition at the international, Asia Pacific and state levels.

This month (September 2018) Mairi was presented with a Silver Quill Award for the Asia Pacific region and a Bronze Quill Award for the state of Victoria for her work as part of a team at Ambulance Victoria delivering the organisation’s Mental Health and Wellbeing Strategy.

This follows the Gold Quill Award, a prestigious international award for the same piece work by Mairi for Ambulance Victoria, announced in April by the International Association of Business Communicators (IABC).

“Only exceptional work earns an IABC Gold Quill Award,” said Cindy Schmieg ABC, IABC Fellow and Chair of the awards committee.

“Each entry is rigorously reviewed by multiple experienced communicators from around the world who are trained in applying IABC’s Global Standard of the Communication Profession.”

“The award winners represent our profession of ethical practitioners contributing to organisational outcomes.”

One tactic highlighted by the IABC judges for its smart and creative thinking was the use of interviews with family members of paramedics – a husband, a wife and a mother – to help start the conversation given stigma prevented paramedics from speaking openly about mental health issues.

What the judges said about the internal communication campaign developed and implemented for Ambulance Victoria:

“It demonstrates good research, thoughtful planning, a clever approach to reach primary stakeholders, tight implementation of the plan and (not surprisingly) very good results. It’s great to see it all line up.”

“This campaign was well thought out and well executed from start to finish. They completed the appropriate research to clearly identify the need and then formulated their strategy with each stakeholder in mind.”

“The work is well-researched and presented. The strategy is aligned to the business need and the stakeholder analysis. There is a wide range of tactics to engage key stakeholders, including a clever work-around involving family stories. It demonstrates that a well-planned campaign, with clear business objectives – even one done on a shoestring – can deliver big results for an organisation. Great work!”

“Inclusion of family members’ stories demonstrates smart and creative thinking for capturing the attention of stakeholders and influencing them.”


Cutting all jargon is essential to effective communication, or is it?

Part of the Effective Communication series from Pinch Yourself Communication

It’s a widely-accepted rule of communication that when you speak in jargon, you may exclude or isolate people, fail to be understood or come across in a way that’s disengaging.

But are there any occasions when a bit of jargon doesn’t hurt, or in fact, where it could actually help make communication more effective?

Continue reading “Cutting all jargon is essential to effective communication, or is it?”

Why Pinch Yourself?

That’s a question I’ve often been asked since Pinch Yourself Communication was launched, so here’s the story behind the name and some of the core beliefs it’s based on…

It was the lowest point in my career. In a moment when I found myself ejected from a redundant global executive role and suddenly unemployed, I needed to find the right name for a personal blog to let me share my story. Continue reading “Why Pinch Yourself?”

How to rethink 3 concerns that hold back storytelling for business

Part of the Effective Communication series from Pinch Yourself Communication

Most human beings have a natural desire and ability to tell stories – right up until the moment they step in to a business environment, it seems.

When we meet with friends and family over coffee or a meal we automatically share stories about things that have happened to us since we last caught up. Yet in business, bland corporate speak can often prevail.

So why this blockage in the office and how can we overcome it to harness the power of storytelling for business?

Continue reading “How to rethink 3 concerns that hold back storytelling for business”