Tag: featured

Build trust and protect reputation by doing what you say

Part of the Effective Communication series from Pinch Yourself Communication

A telecommunications company with dropouts in its broadband service; a grocery chain that accidentally charges customers twice for the same groceries; a big bank that fails to detect and stop money laundering transactions; a CEO who continues to fly first class while saying everyone must tighten their belts to cut costs; and a colleague who fails to meet an agreed deadline.

These issues have more in common than might appear at face value. Continue reading “Build trust and protect reputation by doing what you say”

Five ingredients to build influence

Human resources and wellbeing coach Angela Erle is the first to admit that when she started posting pictures of her cooking to Instagram, the shots weren’t very good.

In fact, she says they were terrible, particularly when compared to the pictures she produces now, thanks to a professional food styling course she put herself through.

“I would take photos of food on a plate and I knew it tasted good, but it didn’t look very good,” Ange said, laughing as she shared a ‘before’ picture.

Images courtesy of Eat Live Be Well

Ange studied a Certificate II in Commercial Cookery and ran her own catering business, Little Red Hen, for over two years, so she knows what she’s talking about when it comes to food.

She recently launched her cooking and wellbeing business, Eat Live Be Well in Melbourne and is a client of Pinch Yourself Communication. Ange generously shares her experiences getting started as part of our look at the rise of influencers and what it takes to become an influencer.

Continue reading “Five ingredients to build influence”

Cutting all jargon is essential to effective communication, or is it?

Part of the Effective Communication series from Pinch Yourself Communication

It’s a widely-accepted rule of communication that when you speak in jargon, you may exclude or isolate people, fail to be understood or come across in a way that’s disengaging.

But are there any occasions when a bit of jargon doesn’t hurt, or in fact, where it could actually help make communication more effective?

Continue reading “Cutting all jargon is essential to effective communication, or is it?”

Why Pinch Yourself?

That’s a question I’ve often been asked since Pinch Yourself Communication was launched, so here’s the story behind the name and some of the core beliefs it’s based on…

It was the lowest point in my career. In a moment when I found myself ejected from a redundant global executive role and suddenly unemployed, I decided to share my story and I needed to find the right name to call my personal blog. Continue reading “Why Pinch Yourself?”

How to rethink 3 concerns that hold back storytelling for business

Part of the Effective Communication series from Pinch Yourself Communication

Most human beings have a natural desire and ability to tell stories – right up until the moment they step in to a business environment, it seems.

When we meet with friends and family over coffee or a meal we automatically share stories about things that have happened to us since we last caught up. Yet in business, bland corporate speak can often prevail.

So why this blockage in the office and how can we overcome it to harness the power of storytelling for business?

Continue reading “How to rethink 3 concerns that hold back storytelling for business”