Build trust and protect reputation by doing what you say

Part of the Effective Communication series from Pinch Yourself Communication

A telecommunications company with dropouts in its broadband service; a grocery chain that accidentally charges customers twice for the same groceries; a big bank that fails to detect and stop money laundering transactions; a CEO who continues to fly first class while saying everyone must tighten their belts to cut costs; and a colleague who fails to meet an agreed deadline.

These issues have more in common than might appear at face value. Continue reading “Build trust and protect reputation by doing what you say”

The good news about developing a business communication strategy

Part of the Effective Communication series from Pinch Yourself Communication

If you think you’re too busy to develop a communication strategy, here’s some good news.

A well-crafted strategy ultimately will save you time doing communication activities that aren’t adding the most value for your business, giving you back some hours to focus on what’s most important.

Continue reading “The good news about developing a business communication strategy”

A good reputation starts from inside your business

Part of the Effective Communication series from Pinch Yourself Communication

Building and maintaining a good reputation is important to every business – and it starts with the internal health of your organisation.

Reputation is sometimes mistakenly regarded as something that’s added on later and reputation management as the exclusive domain of external communication – the media or public relations team.

Continue reading “A good reputation starts from inside your business”