That’s a question I’ve often been asked since Pinch Yourself Communication was launched, so here’s the story behind the name and some of the core beliefs it’s based on…

It was the lowest point in my career. In a moment when I found myself ejected from a redundant global executive role and suddenly unemployed, I decided to share my story and I needed to find the right name to call my personal blog. Continue reading “Why Pinch Yourself?”