Category: Blog Posts

5 steps to help transform communication from a cost centre to a value centre

I was delighted to be asked to contribute an Australian perspective for the Public Sector Digital Engagement World Tour held by Granicus. The tour stopped in Birmingham last week and has dates in the United States and United Kingdom through to December. Search #govtour17 on Twitter to join the conversation and find out more.

In sharing my experience leading communication teams through significant budget cuts, I will talk about what I learned about the need to shift communication (corporate affairs) from a ‘cost centre’ to a ‘value centre’ and five things that can help move the function up the value curve. Continue reading “5 steps to help transform communication from a cost centre to a value centre”

Award for client of Pinch Yourself Communication

Pinch Yourself Communication client Ambulance Victoria was last night awarded for Leadership in the Public Sector for its Mental Health and Wellbeing Strategy 2016-19.

Ambulance Victoria was presented with an award for ‘Leading the way in health, safety and wellbeing‘ at a ceremony hosted by the Institute of Public Administration Australia (Vic) at Federation Square in Melbourne on 21 February 2017.

Mairi Barton of Pinch Yourself Communication is proud to have contributed to the development and implementation of the strategy, including co-writing and editing the strategy, developing the employee and stakeholder communication and engagement strategy, managing the launch event and implementing ongoing initiatives to support a mentally healthy culture.

The focus of the communication strategy was to foster open conversation in the workplace about mental health to break down stigma and ensure people get the help they need.

Congratulations to Ambulance Victoria on its ground-breaking work to look after the mental health and wellbeing of its people and create a mentally healthy workplace.