Human resources and wellbeing coach Angela Erle is the first to admit that when she started posting pictures of her cooking to Instagram, the shots weren’t very good.

In fact, she says they were terrible, particularly when compared to the pictures she produces now, thanks to a professional food styling course she put herself through.

“I would take photos of food on a plate and I knew it tasted good, but it didn’t look very good,” Ange said, laughing as she shared a ‘before’ picture.

Ange studied a Certificate II in Commercial Cookery and ran her own catering business, Little Red Hen, for over two years, so she knows what she’s talking about when it comes to food.

She recently launched her cooking and wellbeing business, Eat Live Be Well in Melbourne and is a client of Pinch Yourself Communication. Ange generously shares her experiences getting started as part of our look at the rise of influencers and what it takes to become an influencer.

Continue reading “Five ingredients to build influence”