Introducing the Effective Communication series

This is the first piece in a new series from Dialogue – the Pinch Yourself Communication blog – about the inputs and outcomes of effective communication.

We all know what good communication feels like when we experience it – and conversely, how it comes across when it’s poorly executed or not so well thought through.

So what goes into ensuring your communication is effective and what does effective communication deliver?

Over the coming months, the Effective Communication series will explore some simple tips for making communication more effective.

Today, we kick off with the importance of starting with the question why?

For example,
Why does your company/product/project/initiative exist?
Why are you communicating about it?
Why do you want people to pay attention?
Why should people care?


What does effective communication mean to you?
Please join the conversation: share your thoughts and ideas in the comments below

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Mairi Barton is a strategic communication and public affairs leader who has influenced and delivered outcomes at the highest levels of the Australian corporate, government and non-profit sectors. Mairi is the founder and Chief Executive of strategic communication agency Pinch Yourself Communication. She is an award-winning former journalist who served in the Federal Parliamentary Press Gallery in Canberra. Mairi enjoys photography and posts to her Instagram gallery: @pinchmyself