This is the first piece in a new series from Dialogue – the Pinch Yourself Communication blog – about the inputs and outcomes of effective communication.
We all know what good communication feels like when we experience it – and conversely, how it comes across when it’s poorly executed or not so well thought through.
So what goes into ensuring your communication is effective and what does effective communication deliver?
Over the coming months, the Effective Communication series will explore some simple tips for making communication more effective.
Today, we kick off with the importance of starting with the question why?
Why does your company/product/project/initiative exist?
Why are you communicating about it?
Why do you want people to pay attention?
Why should people care?